Klemen Breznikar is the founder of It’s Psychedelic, Baby! Magazine, an independent platform with over 15 collaborators worldwide. The magazine has some epic interviews with the most affluent alternative artists and over 100,000 readers. As a music journalist, he is used to doing interviews and reviews, and I wanted to do something different this time. I was the one formulating the questions for a change. Throughout this conversation, Klemen shared a few tips for artists wanting to pitch a music blog\magazine, his motivations for starting a magazine and how to get initiated into psychedelic rock music.
What were your motivations to start It’s Psychedelic Baby! Magazine in 2010?
Klemen Breznikar: My dad had a decent collection of records, and since I was a little kid, I was fascinated by their artwork. At the time, there was a big blogger community online. There were blogs dedicated to rare records. You could get pretty much everything through those blogs. I spent hours discovering new music, and after a while, I started my own blog. It was the community feeling of sharing underground music that wasn’t available anywhere else, especially if you didn’t live in a big city with good record stores.
How did you manage to write the magazine in a language other than your home language?
Klemen Breznikar: I read a lot of books and eventually got better at expressing myself in English.
What were\are some of the challenges you faced over these last 11 years with the magazine?
Klemen Breznikar: There were a lot of challenges, but it would be too dull to explain them. I’m currently happy with how things are going with the magazine. Most of the difficulties are not related to the music.
Can you name five albums to get us familiarized with psychedelic rock music?
Klemen Breznikar: ‘Electric Music for the Mind and Body’ by Country Joe and the Fish.
‘After Bathing at Baxter’s ‘ by Jefferson Airplane.
‘Happy Trails’ by Quicksilver Messenger Service.
‘Camembert electrique’ by Gong.
‘Edge of Time’ by Dom.‘
Turn on, tune in, drop out’ in this particular order.
What makes an email pitch from a musician draw your attention?
Klemen Breznikar: Sometimes, I’m missing a lot of great new releases, but it’s pretty much impossible to read every email. I think it’s essential to add a personal touch to the email. We are bombarded with promo emails, so when I read something addressed directly to me, it usually stands out.
How do you go about pitching a band or publicist?
Klemen Breznikar: I think it’s important to be persistent and don’t give up!
What is your number one interview you are most proud of?
Klemen Breznikar: That’s impossible to answer. It’s like answering what’s your favorite album. My favorite interviews are those that are very in-depth and include some exciting stories.
Who would you love to interview?
Klemen Breznikar: I’m constantly searching for underground artists from the sixties. It’s a big passion, especially when you get their story published for the first time.
Can you share some interview advice for new artists?
Klemen Breznikar: Be yourself!
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